Immutable Resources

Resources, tools, and teardowns for game studios.

Benchmarks, launch teardowns, and free tools to help you market your game on Steam and grow wishlists before launch.

Guides & Insights

Complete Guide

The complete guide to marketing your game, increasing wish lists, and converting them to players at launch. Based on data from 700+ games.

Jun 2, 2026 · Complete guide

Guide

The complete guide to Steam capsule art, tags, trailers, screenshots, descriptions, and community hub. Based on data from 700+ games.

Jun 4, 2026 · Guide

Steam wishlist conversion rates in 2026

Apr 27, 2026

How to prove traction to a publisher or investor

Apr 27, 2026

How to build an owned audience for your game

Apr 27, 2026

Featured Tool

Analyze your capsule and get ranked fixes to improve click-through and drive more wishlists.

Case Study

Ubisoft

How Ubisoft drove 2.8x higher launch-day player conversion for Might & Magic: Fates

2.8x

Higher launch-day conversion

Launch Story

How RavenQuest used Immutable's player data platform to hit 250K monthly active users and 1M Twitch viewers in its first week.

Blog · Launch story

Inside the Might & Magic: Fates launch with Ubisoft

Blog · Behind-the-scenes