Audience | Conversion Funnel

Turn anonymous wishlists into Day 1 players

Capture emails while driving wishlists or pre-registrations through a hyper-optimized conversion funnel. Every interested player becomes someone you can identify, segment, and activate, so the same top-of-funnel traffic produces materially more Day 1 revenue.

The world's best conversion funnel for pre-launch games

1CaptureConversion Funnel

Turn anonymous traffic into identified players

Route all marketing traffic to high-conversion landing pages. Capture emails, linked socials, and engagement data - not just anonymous wishlists.

2EnrichAudience Data Platform

Build rich player profiles from every touchpoint

Consolidate social, behavioral, and transaction data into unified player profiles. Score and segment by predicted value.

3AutomateEngagement

AI-powered campaigns that convert at scale

Automate re-engagement flows across email, Telegram, and in-app messaging. Trigger campaigns based on real player behavior.

4AttributeAttribution

Measure what works, double down on it

Track which channels drive players likely to purchase vs. empty wishlists. Optimize spend with real-time attribution data.

5LaunchAmplify

Launch again and again with your owned audience

Activate your warm, high-value audience into paying players. Build a re-launchable player base that compounds over time.

One page that does everything your pre-launch needs

A single landing page tuned to drive wishlists, pre-registrations, and direct contact channels for every interested player, so you can actually reach them before launch day.

Works with every platform

Drive wishlists and pre-registrations on Steam, Epic, App Store, or Play Store the way you do today. Conversion Funnel adds an identity and engagement layer for studios who want to nurture each interested player through to launch.

Hero, trailer & countdown

Embed your game trailer, show platform availability, and build urgency with a live release countdown. Full custom branding - your game, not a template.

Quests & tiered rewards

Social tasks (follow, join Discord, refer friends) earn points toward three reward tiers. Cosmetics at Tier 1, early access at Tier 2, VIP/founder rewards at Tier 3.

Leaderboards & referrals

Competitive rankings gamify the waitlist. Every player gets a unique referral link. Top referrers earn exclusive rewards, growing your audience organically.

Live community section

Display live fan counts, reward progress, quest completion stats, and real-time leaderboard rankings. Players see momentum building.

Art gallery & media

Auto-rotating showcase of concept art and promotional imagery with full-screen viewing. Keep your page fresh without manual updates.

Real-time analytics

Track signups, conversion rates, referral attribution, engagement scores, and reward tier distribution - all in real time through Hub.

Beyond launch

Monetise your player base again and again

Repeatedly monetise your player base across future games, DLCs, and in-game content with cross-title commerce tools. The audience you capture at launch becomes the seed audience for every campaign that follows.

Future games

Re-launch into a warm audience instead of starting from zero.

DLC & expansions

Activate buyers and lapsed players for every content drop.

In-game commerce

Cross-title offers, bundles, and rewards that travel with the player.

Sequels & new IP

Launch the next title to a built-in base of identified players.

Frequently asked questions

Join 700+ funded games
growing with Immutable

8 Ball by Pokerist
Gods Unchained
Marblex
NomStead
Treeverse
Meta Toy DragonZ Saga
Might & Magic Fates
8 Ball by Pokerist
Gods Unchained
Marblex
NomStead
Treeverse
Meta Toy DragonZ Saga
Might & Magic Fates
8 Ball by Pokerist
Gods Unchained
Marblex
NomStead
Treeverse
Meta Toy DragonZ Saga
Might & Magic Fates