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Guides & Insights
Playbooks, tools and insights for growing your game
Actionable guides, proven strategies and powerful tools to help you build, launch and grow a successful game.
Featured Guide
Steam Game Marketing Guide: 2026
The complete guide to marketing your game, increasing wish lists, and converting them to players at launch. Based on data from 700+ games.
Read the guideHow to optimize your Steam store page
Convert more visitors into wishlists and sales.
Steam wishlist conversion rates in 2026
Latest benchmarks and trends across top-performing games.
How to prove traction to a publisher
Show the data that matters and get publisher attention.
How to build an owned audience for your game
Turn players into fans and drive long-term growth.
How 1047 Games built 300K+ Steam wishlists in under 2 months, and doubled wishlist-to-purchase conversion
In the two months between announcement and Early Access, 1047 Games used Immutable Audience to turn Empulse reveal traffic into an owned, contactable fanbase. The programme supported 300K+ Steam wishlists, a #1 spot on Steam's Popular Upcoming chart, and owned fans who converted from wishlist to purchase at 2.2x the rate of non-owned wishlists.
Ubisoft Partners with Immutable on Might and Magic Fates
A legendary franchise returns. Ubisoft is building Might and Magic Fates — the 12th instalment in a series that's captivated millions since 1986 — with Immutable's infrastructure powering digital ownership and player rewards.
RavenQuest's Global Launch: From Indie MMORPG to Most-Streamed Title on Twitch
How Tavernlight Games built an MMORPG that hit 1 million unique Twitch viewers and 250,000 monthly active users — by putting gameplay first and treating technology as invisible infrastructure.
Asia's Gaming Giants Are Rewriting the Growth Playbook
With 826 million gamers and a market projected to reach $400 billion by 2034, Asia isn't just the biggest gaming market — it's where the future of player engagement is being defined.
Tokyo Beast: Bridging Competitive Gaming and Player Ownership
Japan's largest gaming-focused studio is building a title where every tournament match generates real value for players — and spectators can predict and profit from the action.
REVENGE: What Happens When Spectators Become Game Changers
Built by the team behind Far Cry 3, Rainbow Six Siege, and Fortnite, REVENGE introduces a three-tier gameplay model where watching is playing — and every spectator can change the outcome.
