Eterlast

Eterlast, Europe’s first NFT (non-fungible token) studio to create on-chain platforms using the rights of the largest media entertainment companies and global sports brands, has today announced a partnership with Immutable X, the first and leading Layer 2 scaling solution for NFTs on Ethereum.This exciting partnership will allow Eterlast to create unique NFT experiences featuring iconic top films, sports, TV characters, music artists,  and more.

Eterlast will be powered by Immutable X, a scaling solution that is built with StarkWare’s industry-defining zero-knowledge proof technology. This significant partnership will allow media content producers and renowned sports brands to seamlessly utilise gasless and carbon-neutral NFTs to expand their digital reach and monetise vast libraries of content by creating digital assets for fans. Plus, the Layer 2 solution will ensure these assets remain in a decentralized ecosystem, are secured by Ethereum’s battle-tested security, and are tradable on all marketplaces which support Immutable X (such as the upcoming integration with OpenSea).

Eterlast is a new way for fans and enthusiasts to become more involved with beloved sport teams and media personalities. It transforms digital goods into exceptional experiences  through platforms that are focused on creating utility and value, enabling consumers to collect, play and earn, and access unique experiences.

“The blockchain is reinventing the way we consume digital goods. For the first time in 20 years the most iconic media and sport brands are opening their rights to new partners, and our intention is to bring these rights to life through compelling NFT platforms, where fans can  enjoy, play, earn, collect, and trade them. We are bringing the content that we consume on a daily basis to the metaverse through unique NFT experiences.” said Joan Roure, CEO and founder of Eterlast. “Immutable X was the obvious partner choice for us as they have the industry leading, zero-gas,  environmentally friendly, carbon-neutral, Layer 2 scaling solution for NFTs that fits perfectly with our vision and we’re excited to be partnering with them.”

“We’re thrilled Eterlast has chosen us to help bring brands onboard the open internet of the metaverse: Ethereum. Immutable makes it ridiculously easy for anyone to build in hours via APIs, and seamless for buyers to trade on every supported marketplace, while ensuring a completely carbon neutral impact.” added Robbie Ferguson, co-founder of Immutable.

Eterlast expects to launch the first NFT platform in mid-2022. It is backed by one of the World’s best early-stage funds, Founders Factory, and is in discussion with the world largest media companies and sporting IP owners to bring the content to the platform. Stay tuned for more details about Eterlast’s NFT platform at https://www.eterlast.com/.  

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