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7/11/2024

Immutable Enters Japan: Exploring The New Frontier of Web3 Gaming with QAQA and DM2C Studio

Japanese street with the words: "Immutable Enters Japan"
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TL;DR

Exciting announcement: we’re expanding to Japan!

We are thrilled to partner with QAQA, a new ‘learn-to-earn’ ad model platform, and DM2C Studio, DMM's web3 arm. Together, we plan to expand the benefits of true digital ownership through web3 gaming into the Japanese market!

Let’s dive into it.

Educating and rewarding players with QAQA

Starting July 8th until the 22nd, Immutable will co-host an event with QAQA, Japan's premier social media quiz platform, to introduce web3 gaming to QAQA's substantial user base. The two-week event will feature:

  • Exclusive quizzes sponsored by Immutable and other leading web3 projects
  • Cryptocurrency prizes valued up to $1000 for top-performing participants
  • An engaging learning opportunity for non-web3 users to explore Immutable's ecosystem

One unique feature of QAQA is that the quizzes themselves are marketing content. 

Users can naturally engage with the advertising content through quizzes without skipping ads, making it an effective marketing tool for companies.

This allows users to enjoy quizzes and provides opportunities to earn crypto and learn about the latest technologies.

"We're honored to partner with Immutable in supporting the growth of the Japanese web3 community," shared the QAQA team. "Our platform's 'learn-to-earn' model perfectly complements Immutable's mission to make web3 gaming accessible and rewarding for all."

Collaborating on future titles with DM2C Studio

Immutable is also joining forces with DM2C Studio, the blockchain gaming arm of DMM.com, in a partnership set to reshape the Japanese gaming landscape. 

The two companies will work together on:

The long-term vision is for Immutable to provide the web3 infrastructure DM2C Studio needs to develop web3 businesses and provide new entertainment experiences in the digital space using proprietary tokens. 

"By combining DM2C's expertise in the Japanese market with Immutable's world-class web3 gaming platform, we aim to create unforgettable experiences that showcase the potential of blockchain technology," stated DM2C Studio.

“The Asian market represents a tremendous opportunity for the future of Web3 gaming,” said Immutable co-founder Robbie Ferguson:  “By partnering with these industry leaders, we will empower developers, educate users, and ultimately build a thriving web3 gaming ecosystem in the region.”

QAQA's CEO added: "Our mission is 'web3 for everyone,' and this collaboration with Immutable allows us to deliver on that promise by introducing our community to the future of gaming."

We’re just getting started in Japan

With strong allies in QAQA and DM2C Studio, Immutable will help empower Japanese gamers with true ownership and spark the creation of new, decentralized gaming experiences. 

The land of the rising sun is embracing the future of gaming, and Immutable is proud to light the way. 

The best is yet to come.

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This ‘How to’ guide is provided for information purposes only and does not constitute investment advice or a recommendation.  While Immutable has taken all reasonable care in preparing this guide, it is provided on an “As is” basis without any representations or warranty, to the maximum extent permitted by applicable law. In no event shall Immutable or any of its affiliates or any of its directors, officers, agents or employees be liable for any loss or damages in connection with the use of this guide. Some of the solutions referred to in this guide are provided by third parties; Immutable takes no responsibility for third party technology and you should refer to the policies, terms and conditions of those third party services before engaging with them.  Dealing in crypto assets can be complex; you should be aware of the risks involved with dealing with crypto assets, including with respect to transferring and bridging assets across different blockchain environments.

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