Immutable is building the next evolution of gaming using blockchain technology, transforming the future of Web3 gaming. As part of Immutable’s plan for global gaming expansion, the platform is partnering with large gaming studios across Asia. Over 400 games are being built on the platform with half of these gaming studios signing up in 2024. From Netmarble’s MARBLEX to OVERTAKE, Immortal Rising 2, and more, Immutable is leading the charge in Web3 gaming development in Asia.
Immutable’s Role in Shaping Asia’s Web3 Gaming Landscape
Asia represents the largest digital goods market in gaming, with annual spending of $240 billion on video games, $150 billion of which goes to digital assets. Over the past year, Immutable’s involvement in Asia's largest gaming and blockchain conferences has provided deep insight into the opportunities and challenges of the fast-growing Web3 space in the region. Here are key events Immutable attended:
Token2049 – The Demand for Innovation
The Token2049 event in Singapore reflected that the appetite for innovation in Web3 gaming is only growing. The event highlighted the need for seamless user experiences. Game developers in Asia wish to adopt blockchain-based games but frictionless onboarding and easy gameplay mechanics are required for mass adoption. This is a crucial takeaway for Immutable, whose aim is to make blockchain gaming available to all players and developers.
Tokyo Game Show
Immutable displayed games including Immortal Rising 2 and Overtake at TGS to an expanding Japanese audience. Web3 gaming continues to be in its infancy in Japan although blockchain technology is becoming increasingly popular. Japan's market is likely to be an important participant in the years to come with projects like Tokyo Beast leading the charge. Immutable's relationships with Japanese developers position it well to profit from this future growth.
WebX – The Rise of Utility-Driven Games
WebX 2024, another major event, organized and managed by CoinPost, where Immutable was present, had over 20,000 participants, reflecting the high level of curiosity about blockchain gaming in Japan. Immutable's side event at Tokyo Tower attracted developers, players, and government officials, showing that the platform leads the way in Web3 gaming in Asia.
One takeaway from WebX was the proliferation of utility-driven games — games that have real-world utility beyond entertainment value. There's a trend towards games with financial opportunities — play-to-earn (P2E) models or perhaps token-based economies. Immutable adapted its strategy to this insight, making its platform compatible with these models while remaining fun and sustainable.
Immutable’s Exciting Partnerships with Asian Game Developers
Immutable is growing in Asia via major partnerships with several of the region's top game developers. Here are some of the big names building on Immutable:
Netmarble: A Powerhouse in South Korean Gaming
One of the biggest public gaming companies on the planet, Netmarble, has entered the Web3 space with Immutable. This collaboration is slated to deliver millions of earnings and players to Immutable's platform. Immutable partnered with MARBLEX, the blockchain subsidiary of Netmarble at the Korea Blockchain Week. The signing ceremony included executives, including MarbleX’s CEO, Jin Hong, and Immutable’s co-founder, Robbie Ferguson.
This partnership adds weight to the Immutable ecosystem and signals its move toward mass adoption. MARBLEX’s upcoming games will provide blockchain-based experiences, making Immutable more successful in South Korea and worldwide.
Overtake: Innovators in Blockchain Gaming
Overtake is a South Korean game development studio specializing in blockchain gaming. With three exciting titles in development, Overtake chose Immutable to power their next generation of video games. Their mobile hit Somnis Rush, already on Immutable zkEVM has exceeded 150,000 players and their upcoming game Golden Guardians, a mobile-based casual RPGhas fans eagerly awaiting its release.
However, the most exciting innovation is The Red One, an ambitious Web3 extraction shooter hailed as one of the future great blockchain video games. Overtake's creativity and commitment to building on Immutable demonstrates the way the Web3 gaming industry is adapting to the needs of competitive and casual gamers.
Immortal Rising 2: Continuing a Legacy
Immortal Rising 2 is the follow-up of the breakout, Immortal Rising 1, which sold over two million copies and made over $20 million in earnings. The sequel came out last month and has seen over 500,000 downloads, with 130,000 daily active users. It is a solid beginning for the game, and its collaboration with Immutable could help it get to a wider Web3 gaming audience.
Immutable’s Growing Player Base in Asia
Over 40% of Immutable's questing activity is from Asia, where blockchain gaming is continuing to gain popularity. The Asian market, especially South Korea, is competitive, making the region an excellent area for Web3 gaming adoption. South Korea has the fourth biggest gaming industry on the planet and Immutable is leveraging that capability because of its immersive blockchain-backed experiences.
Additionally, Immutable was a successful participant at Korea Blockchain Week 2024 (KBW). The event drew over 17,000 attendees and included Immutable's partnership ceremony with MARBLEX. This was followed by a tremendous side event organized by Immutable and its partners which drew over 1,000 attendees and 1,800 registrations — it was the most attended gaming event of KBW. The event showcased Web3 titles including Immortal Rising 2 and Somnis Rush, further improving Immutable's international appeal in Asia.
Looking Ahead: What’s Next for Immutable in Asia?
The momentum is good, and further announcements in the coming weeks ought to be thrilling. Immutable is up for nomination for multiple categories in the GAM3 Awards including “Best Chain”, and exciting partnerships with major developers in Asia are anticipated in the coming weeks. The platform's approach to Web3 gaming along with its expanding library of quality games will enable Immutable to change the gaming landscape in Asia.
Play the Best Games from Asia on Immutable
Are you prepared to see the potential future of gaming? Sign up for Immutable Passport today and get access to games from Asia from top companies like Netmarble and newcomers like Overtake, nominated for the “Most Anticipated” game for 2024. Whether you are an experienced game player or a blockchain novice, Immutable's platform makes gaming simple and enjoyable. Stay tuned for more updates as we continue to shape the future of gaming!
