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Asia’s Gaming Giants Embrace Web3: How Immutable is Powering the Region’s Blockchain Revolution
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3/6/2025

Asia’s Gaming Giants Embrace Web3: How Immutable is Powering the Region’s Blockchain Revolution

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TL;DR

Asia is Defining the Future of Blockchain Gaming

Blockchain gaming is evolving fast, and in 2025, all signs point to Asia as its epicenter. With the region’s gaming market projected to hit $400 billion by 2034, Asia isn’t just setting the pace, it’s shaping the industry’s next frontier. Immutable is at the heart of this movement, signing major players like Netmarbles MARBLEX and last week announced TOKYO BEAST who joins from Japan’s largest web3 gaming company, to bring top-tier gaming experiences on chain.

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The Web2 to Web3 Shift is Reaching a Tipping Point

One of the biggest forces behind Asia’s Web3 growth is the strategic shift of established Web2 developers into blockchain gaming. Companies like Netmarble, through its Web3 arm MARBLEX, are leading the charge, integrating blockbuster franchises such as Ni no Kuni: Cross Worlds and Meta World: My City into the Immutable zkEVM ecosystem.

These aren’t experimental side projects, these are full-scale transitions, signaling that Web3 gaming isn’t just a niche, but the next evolution of the industry. Immutable has now signed over 250 games throughout the Asia region, proving that blockchain isn’t just a passing trend, it’s becoming a core foundation of gaming’s future.

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Institutional Investment is Fueling Web3 Growth

2025 has already delivered unexpected shifts in the industry, most notably the unprecedented level of institutional interest in blockchain gaming.

  • $100 billion in Bitcoin ETFs have been approved, marking a shift toward mainstream crypto adoption.
  • Venture capital investment in blockchain gaming is projected to hit $18 billion, a 50% increase from last year.

Capital is now flowing into innovation, not speculation. Immutable’s zkEVM is seeing explosive adoption, with over 2 million monthly active users and one MARBLEX game alone has more daily active users than the entire Ethereum network.

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Why Web3 Gaming Thrives in Asia

Asia has long been a leader in gaming innovation, and its embrace of blockchain is no different.

  • Ownership and Control - Unlike traditional games where developers own in-game assets, Web3 gaming enables true player ownership—allowing gamers to buy, sell, and trade items freely.
  • Thriving Market: Asia is home to 826 million gamers and will generate $42 billion in revenue in 2024, representing over 50% of global mobile gaming revenue.
  • Mobile Dominance: With $31 billion in revenue expected from mobile games alone this year, Asia’s gaming growth is being driven by smartphone-first ecosystems.
  • Southeast Asia’s Rapid Expansion: The SEA gaming market is projected to grow from $5.1 billion in 2023 to $7.1 billion by 2028, with Indonesia and Thailand leading the way.

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The Road Ahead

With Web2 giants transitioning to Web3, institutional capital backing sustainable models, and player-first experiences driving mainstream adoption, Asia is writing the next chapter of blockchain gaming and Immutable is helping lead the charge.

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Disclaimer and risk statement:

This ‘How to’ guide is provided for information purposes only and does not constitute investment advice or a recommendation.  While Immutable has taken all reasonable care in preparing this guide, it is provided on an “As is” basis without any representations or warranty, to the maximum extent permitted by applicable law. In no event shall Immutable or any of its affiliates or any of its directors, officers, agents or employees be liable for any loss or damages in connection with the use of this guide. Some of the solutions referred to in this guide are provided by third parties; Immutable takes no responsibility for third party technology and you should refer to the policies, terms and conditions of those third party services before engaging with them.  Dealing in crypto assets can be complex; you should be aware of the risks involved with dealing with crypto assets, including with respect to transferring and bridging assets across different blockchain environments.

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