Building a great web3 game is expensive.
Studios need the team, tools, and technical know-how to set up, develop, and maintain a web3 gaming platform (not to mention attract new players.)
We make all the above easy to do AND provide an established web3 gamer user base eager for new games.
That’s why 380+ games are building on Immutable.
Let’s walk you through four reasons why game studios choose Immutable.
Reason 1: Building a web3 gaming platform from the ground up is expensive (and so is marketing)
It doesn’t make sense for most game companies to build everything in-house.
It’s costly to pick the right chain, assemble the right product integrations, and get the entire system to work together to provide an immersive, fun, and enjoyable player experience.
On average, game studios can expect to pay millions to build their web3 gaming platform, and the hard work doesn’t end with deployment. The next challenge is attracting new players.
Luckily for game studios, Immutable zkEVM (only four months after its Mainnet launch) is one of the fastest-growing chains in history, currently boasting 2.2M monthly active users.
The launch of five games fuels this insane growth. The player base is already here, and over 380+ games are already being developed on Immutable today.
This is why there is now the opportunity for games studios to jump in and start building on web3.
And it’s possible without breaking the bank. Our platform is designed to give developers an end-to-end solution for development, distribution, marketing, marketplaces, analytics, and more.
Reason 2: Immutable abstracts away web3 complexities for streamlined player onboarding, leading to a higher player count and more revenue
You've attracted new players, but the next challenge is to onboard them without turning them off from your game.
That's where Immutable Passport comes in (which recently hit over 1M in user signups!)
We designed Passport to help game studios launch effortlessly, without worrying about a difficult signup process. With passwordless, one-click social logins for new users, it's fast and easy to onboard players, reducing drop-off at the top of the funnel.
Traditional wallets (like Metamask) are made for web3 natives, but the average gamer doesn't want to worry about losing their 12-word keyphrase and suddenly finding themselves locked out of their account and beloved game forever.
By allowing players to sign up for your game with a familiar UX experience, you decrease the chances of player churn during sign-up while greatly improving digital asset trading capabilities (aka NFTs.)
Players will feel safer transacting in your game and across Immutable's ecosystem, knowing it supports a trusted, safe product to protect their digital assets.
Paired with Immutable Checkout, game studios can provide a seamless end-to-end experience for peer-to-peer in-game transactions across marketplaces – unlocking untapped revenue opportunities.
Reason 3: Immutable offers a revenue engine to ensure developers always get paid
We believe it’s essential to enforce protocol royalties for game companies to develop truly aligned business models that guarantee economic security.
Today, game studios have a golden opportunity to move away from the limited revenue opportunities offered by the current traditional model (in-game purchases and ads) to one that lets players trade their purchased/created digital assets (as NFTs) and then take a percentage of every transaction in perpetuity.
In other words, game studios can set royalties for their game assets and receive their cut regardless of where they were traded across the Immutable ecosystem.
To facilitate the creation of digital assets, developers can leverage Immutable Mint to bypass vulnerable bridges or sidechains and mint NFTs with Ethereum security at scale. These NFTs can then be automatically distributed and propagated across Immutable's unified liquidity pool and marketplaces using the Immutable Orderbook.
The gaming industry is shifting, and when players have the option to sell their items, new monetization mechanisms, such as secondary marketplaces and royalties, emerge.
Reason 4: Immutable provides game studios with pre-built, get-to-market-faster solutions
Building on Immutable eliminates 90% of the cost and risks of deploying your web3 game.
As a Unity-verified solution, we integrate with the same familiar tech stack most game developers already know. With easy-to-understand abstractions of APIs and SDKs, there is no need to overhaul your development process to match web3 complexities.
You can even sponsor gas-free trading for players using Immutable Passport on the Immutable zkEVM chain, enabling them to play, trade assets, and participate in the game's economy without transaction fees ruining their experience.
Game studios choose Immutable to build their web3 games
By building on Immutable, studios stand to benefit with increased revenue, improved player satisfaction, and greater player retention – without needing to be experts in blockchain technology.
Our product suite includes pre-built solutions optimized for usability, helping developers get to market faster without sacrificing security or player experience.
We aim to allow you to focus on what matters: developing a fun game.
For more information, please visit: https://www.immutable.com/
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